Rural Business Diversification Ideas – Sport and Leisure Industry

The UK population spent a whopping £7 billion on recreational and sporting services in 2018, with this predicted to be an industry that keeps on growing as the nation drives to get fitter. With this in mind, there are various business opportunities in this sector that could be right up your street. Read on for more...


A working organic farm, in the heart of the Worcestershire countryside, has seen Liz Carlyle pursue her ambition of establishing her own specialist Pilates and treatment studio.

Home to Liz’s family for nearly 100 years, Phepson Farm is no stranger to diversification, with a series of successful businesses being established over the years.

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  • Fitness classes on the farm
  • Pilates
  • Yoga classes and retreats
  • Health and fitness retreats
  • On-farm gym
  • On-farm spa facilities
  • Swimming pool

Extreme sports

  • Organised walking or cycling trails
  • Trail running
  • Off-road cycling, riding or quad biking
  • Mud Run or Wolf Run
  • Courses for off-roading or motocross
  • Water sports
  • Clay shooting
  • Game shooting
  • Open water swimming

Children friendly activities

  • Fishing
  • Picnic sites
  • Dog walking areas
  • Cooking and baking
  • Bushcraft skills
  • Tennis courts
  • Cultural events
  • Festivals
  • Shows
  • Themed breaks
  • Golf and adventure games
  • Adventure playground

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