News

12 Jun 2018

A call for farmers to continue with tourism diversification

The countryside will benefit from the rise of the staycation and the weak pound as the UK heads towards exiting the European Union says CLA President Tim Breitmeyer.

Speaking at the Royal Cornwall Show, Mr Breitmeyer told the audience that Brexit means farmers and landowners must look to diversify their businesses as direct support from the Common Agricultural Policy comes to an end and is replaced by a future system of payments for public goods.

“It’s more important than ever for land-based businesses to diversify and look to opportunities in the rural tourism sector if farming is to remain profitable after Brexit,” said Mr Breitmeyer.

“As Britons continue to seek out staycations and experiences in our beautiful countryside, coupled with a falling pound, rural tourism businesses are set for a Brexit boost. Tourism is so vital to the countryside, providing employment opportunities and supporting local economies.

“Farmers who choose to embrace change and start new business ventures are the ones who will thrive in a post-Brexit world. However, to ensure all rural businesses are resilient and robust enough to survive Brexit, it’s vital for the government to provide support, infrastructure and policy initiatives to assist this transition.

“We also need more flexibility in the planning system so growth is not restricted and improved digital connectivity across rural areas, particularly 4G mobile coverage in the countryside so that that rural businesses have access to the same level of coverage as towns and cities.”

Thinking of starting a tourism business? Here are your recommended reads:

• The rise in rural tourism and how farmers and landowners can embrace it
• How glamping has moved from a passing trend to a significant part of the camping and hospitality industry
• Getting to know the tourism accommodation industry
  

Read more like this here.