Rural Business Diversification Ideas – Farm Attractions and Events

Looking to use existing assets, whether that's land or buildings, to start a new business venture? Then these ideas could be just what you need to get you thinking about that something a little different from the norm.


  • Weddings
  • Celebration venue
  • Corporate or conference venue
  • Educational access for schools or groups
  • Café or tearoom
  • Restaurant
  • Pop-up bar
  • Art gallery
  • Craft centre

Four diversification projects meeting market needs

In the space of 11 years, Duncan and Vicki McConchie have created four complementary businesses, with a collective turnover of £1.5 million, all of which have been born out of identifying and meeting the needs of the market, one of which is a luxury wedding venue.

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Outdoor activities

  • Maize maze
  • Nature trails
  • Bush craft
  • Den building
  • Team building activities
  • Outdoor cinema
  • Open Farm Sunday
  • Vintage car rallies
  • Film location
  • Barn dances
  • Adventure playground
  • Children activities
  • Theme parks


Having experienced the London life as a graduate, Clare Major moved backed to her roots on the Staffordshire, Derbyshire border to start her own food business journey.

Eight years later, Clare has established her own very successful cookery school; ‘Seasoned’, but not without a lot of hard work and commitment along the way.

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  • Children’s courses
  • Adult courses
  • Children’s parties
  • Retail
  • Cookery school
  • Children's courses
  • Adult courses
  • Food festivals
  • Picnic areas
  • Ice cream parlour
  • Workshops
  • Seasonal events
  • Company family days

Animal attractions

  • Care or social farming
  • Alpaca/llama trekking
  • Birds of prey and falconry
  • Pond dipping
  • Fun rides
  • Petting zoos
  • Animal experiences
  • Sheepdog herding
  • Farm tours
  • Lambing live open days
  • Rare breeds attraction
  • Bird watching

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