Skylark Land & Homes LTD
No-win no-fee planning for residential plots
The pros and cons of different types of advertising.
Regardless of its size and sector, every single business has something in common – they all need sales in order to survive. Sales can be in the form of one-off purchases of goods and services or repeat custom from loyal followers, but both of those types of customer will need to know about your latest products and offers in order to know when and where to buy.
This is where advertising comes in, but it can be a confusing subject to get your head around. Firstly, understanding the different types of advertising is time well spent.
See also: Five free forms of marketing
Traditional advertising includes print advertising in magazines, newspapers flyers and leaflets, as well as radio and television ads. Digital advertising encompasses any paid promotion online and includes social media advertising, Google Ads, banner retargeting and online directory listings.
But what are the pros and cons of traditional and digital advertising, and which one is right for your business?
The pros:
The cons:
See also: Five ways to make your small business look bigger
Digital advertising
The pros:
The cons:
See also: Which marketing channels are best for your rural business?
If you don’t have a big budget and the luxury of time to see brand awareness build, then you might find digital advertising a better option to begin with and to help boost sales so that you can afford print or radio advertising in the future. It is also increasingly difficult to run a business of any type without having some online presence, so if you need to learn some new skills to go digital, there’s no time like the present.
If you want to reach a range of ages and backgrounds then it may be worth picking a blend of on and offline advertising channels to push your messages out there – let the customer choose how they want to get your news.
The key thing to bear in mind is that the fundamental basics of advertising remain the same regardless of the channel. You need to think about product, price, place and promotion and remember to link everything back to your business goals.
An incredibly cheap last-minute offer for an advert in a much-loved publication is no good to you if that magazine isn’t read by the people most likely to buy your product.
Don’t forget some of the other things you might be able to do to get the word out there about your business:
Tara is our traditional marketing and PR partner, keep checking back here for more.