Not sure if your business really needs a website? Do any of these sound familiar?
- “I don’t have any products to sell online”
- “Aren’t websites expensive to set up?”
- “I don’t know where to start with website design or upkeep”
In today’s digital world the internet is the first place people search for information. It’s expected that reputable companies can be found on the web. From Googling, hitting review sites or checking in with peers on social media, 90% of consumers search the internet for services and products before they make a purchase.
See also: The basics of building a website
This infographic highlights just some of the reasons having a website can benefit your small business:
A website is likely to be the first impression a customer will get of a business. If you don’t have a website and your competitors do, you can pretty much guarantee potential customers will go to them first.
How can a website help me?
Websites are multifunctional and can do much more than just be a shop for your products to sell online. Think of it as a marketing and communication tool, enabling you to reach thousands of more people than a newspaper ad ever could. You can tailor your website to suit your brand, making you stand out from the crowd and help consumers find out easily and quickly what to expect from your businesses.
See also: Online resources for building a website
You can also link your website to other forms of marketing, such as print materials and social media, to provide an integrated and cohesive approach to advertising and marketing, driving traffic to your website.
Despite the common assumption that websites are hard to maintain they can be easily and frequently changed, unlike print material that quickly goes out of date.
A showcase for your work, a website can highlight why your business is unique. From the latest news and offers to where you’re located and how to contact you, it is a one-stop-shop for you to connect with your customers and for your customers to find out all they need. Plus, the information is easily available 24/7, answering customer queries for you and freeing up your precious time.
Not only is it a great way to reach new customers, a website also provides a platform for you to stay in touch with previous clients.
How much will it cost?
While the cost of setting up a website will vary, once it is up and running maintenance costs are usually low for small businesses. With print materials promoting your website for customers to find out more information about your products and services, you can reduce the content on your printed materials, thus also reducing print costs.
Your business website needs to be a good website. A bad website could do more harm than no website at all. Well designed, clear and easy to navigate and to compliment your brand your website will usually be the first impression a customer will have of your business, make it a good one.
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