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Instagram makes business interactions easier

Instagram has made ‘doing business easier’ by announcing the app’s new business tools.

Over 150 million people have a conversation with businesses through Instagram Direct every month with a third of these messages beginning with an Instagram Story.

Commenting on this, director of product marketing at Instagram, Susan Rose, said, “On Instagram, people often reach out to businesses to learn more after being inspired by a story or post. As a business, having regular and helpful communication with customers is critical to success.

“With over 150 million of our users engaging in conversations with businesses each month, we’re making it easier to manage these connections in Instagram Direct so that businesses never miss a message from a new or potential customer.”

With the developments made to the app, businesses will now have a better way to manage messages from potential customers, from seeing important new customer messages in their main Direct inbox, to being able to filter conversations.

In the coming weeks, Instagram will also begin testing quick replies so that businesses can easily respond to common questions and will be implementing new action buttons on business profiles.

In addition, there will also be an option to ‘buy tickets’, ‘reserve’, and ‘book’ directly from a business profile so purchasing can be completed without leaving the app.


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