10 May 2019

East Midlands tourism contributing millions to the UK economy

Tourism in Lincolnshire and the East Midlands has boosted the UK economy by millions of pounds, according to research in conjunction with Duncan & Toplis.

The independent report from the UK Caravan and Camping Alliance, in conjunction with East Midlands accountants and business advisers, Duncan & Toplis, is the first time the economic value of holiday parks and campsites across the UK has been analysed.

‘Pitching the Value’ found that England’s holiday park and campsite sector makes a substantial contribution to England’s tourism economy. £6.81 billion is generated each year and over 126,000 jobs are supported across the sector.

In the East Midlands alone, there are a total of 39,000 pitches which includes caravan sites, glamping spots and cottages that can be found spread across the coast and inland. 96% of visitors come from within the UK, while 4% come from outside the UK.

Last year, it was reported that coastal tourism contributed £494 million to tourism figures in 2017, an increase of £39 million from 2016. Seaside towns and attractions also brought in 2.8 million visitors and more than 6,100 local people were employed in the tourism sector. 

Duncan & Toplis director Michele Coe-Baxter believes that Lincolnshire’s popularity is a welcome boost for businesses and the UK alike.

“It has been widely reported that coastal towns are struggling, however tourism across Lincolnshire is booming. The UK Caravan and Camping Alliance’s report has highlighted just how popular staycations are and has shown the value that our coasts have for the wider economy. 

“These figures underline the importance of tourism in the regional economy; coastal towns contribute hundreds of millions of pounds with millions of visitors enjoying Britain’s beaches and coastlines.

“While it’s a multi-million pound industry, tourism faces some unique challenges and opportunities, particularly regarding the irregularity of turnover. For many seasonal operators, financial support and business advice is essential to their success and their ability to manage the predictable and unpredictable peaks and troughs in turnover. 

“Right now, things are looking really good for coastal tourism, but it’s vital that these businesses are prepared for the future so they can continue to boost local economies and provide exciting, affordable holiday options for families across the country.”

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