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Huge support for Small Business Saturday

Small Business Saturday, held on 1 December, saw an estimated £812 million spent with small businesses across the UK according to research commissioned by founder and principal supporter American Express.

This was up 8% from the £748 million spent on Small Business Saturday last year, with 59% of people aware of the day saying they spent more than usual.

Click here to learn more about Small Business Saturday

Now in its sixth year, Small Business Saturday has become a key date in the small business calendar. More than 250 small business organisations supported the nationwide initiative, with the campaign also supported by 90% of local councils.


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"Small Business Saturday has once again captured the hearts and minds of the nation, boosting spending with Britain's small independent businesses," said Michelle Ovens, director of Small Business Saturday.

"It has been a challenging year for the high street, and so to see the amount spent on Small Business Saturday yet again is fantastic. Year-on-year, small businesses prove their importance to their communities, and consumers up and down the country respond with incredible support for and engagement in this important campaign."

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