Beginner's guide to social media for businesses

A foolproof introduction to online marketing, taught by Edwina Mullins from social media consultancy SocialB.

Whether you run your own business, or want to use social media as part of your job, this course will demystify the three main social platforms: Twitter, Facebook and LinkedIn. Suitable for complete beginners, the class explains how to set up accounts, build a community and promote your business.

Over the course of the day, you’ll also discover how to design a social media strategy for your brand. Plus, you’ll learn how to measure the impact of all those shares, likes and retweets. Book your place now – and learn how to master social media and grow your brand’s online presence.

Content

• Developing a successful social media strategy for your business
• Audience targeting and behaviours
• How to set up accounts and create compelling content
• Using Twitter for your business
• Setting up and running a successful Facebook business page
• Optimising your LinkedIn profile and business page
• Why you should consider Instagram for your business
• How to integrate social media into your current marketing plan
• An introduction to measuring your social media activity
• Reputation management: how to deal with negative comments
• Q&A and discussion

Tutor profile

Edwina Mullins is a social media trainer for SocialB and a digital marketing professional. On behalf of SocialB, Edwina has worked across a variety of sectors, including agriculture, hospitality and not-for-profit, and with global brands such as Syngenta, Shell and Thomson Reuters. She has been involved in digital training programmes for the past six years.

All Guardian Masterclasses are fully accessible - but please contact us if you have any queries or concerns.

Full course and returns information on the Masterclasses website