An independent retail florist produces and supplies a range of cut flowers, bouquets, flower arrangements and wreaths. They supply consumers from traditional shop premises, market stalls and online. They also supply commercial customers such as wedding planners, funeral directors, hotel owners and event organisers.
Many florists use their own vehicle for deliveries to their local customers. Florists who are members of flower relay network schemes, such as Interflora, accept orders from local customers that can be delivered nationwide by other florists within the network, and also supply and deliver flowers to recipients in their local area on behalf of florists from outside their geographical area.
Florists typically source fresh flowers from regionally based wholesale suppliers and fresh flower markets. To ensure that flowers are still fresh when they reach the florist's customers, it is crucial for the supply chain to operate as quickly and efficiently as possible. Most wholesalers open in the early hours of the morning to allow florists to purchase flowers for sale or use that day.
You may also like: