This archery business has been established over 11 years and has a reputation for professional, friendly, knowledgeable and high-quality service.
There is a lot of potential to be tapped and would be ideal for an ambitious archery coach or an archer who wants to turn their passion into a career.
Opening hours are well established, customers know where to find us, and bookings are in the diary into 2019, so the new owner can hit the ground running and step straight into an ‘off the shelf’ opportunity. The current owners would be willing to work with the purchaser in the initial stages.
We have an excellent reputation for customer service. Our loyal customer base is recorded on our EPOS system where we track each customer and each sale. We have a wide range of stock of equipment, all included in the sale and on the EPOS system.
We run a limb exchange programme which is a key selling point and results in repeat visits to us and an opportunity to upsell.
Training and coaching
We run and fill beginners courses and taster sessions each month. We have courses for improvers, bow tuning, longbow making and arrow making with bookings and dates set for future courses. One to one coaching has proved very popular.
We offer Archery GB Instructor Courses and Level 1 Coaching courses and have a classroom for these.
We have regular bookings from scout groups, charities and a school. Bookings extend into 2019.
We have around 175 ‘members’ and this number has been fairly consistent for the last few years.
We run tournaments each month and charge members to take part which generates additional income. We also run a 252 scheme with our own badges for sale.
Areas for development
We have not set up an online store, so there is a potential to grow the customer base.
Events are easy to run and provide a good return. There is also a lucrative market for targeting children’s parties. Taster sessions are run once a month and are normally oversubscribed, so adding further sessions would be possible.
The field is underutilised at the moment and there is the potential for hiring it out for tournaments, archery tag, etc etc.
This is a great opportunity for someone to take on a well-established organisation with a good reputation and to inject some new momentum to push it to even greater heights.