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What is PR?
Read on to find out more about public relations
What is your perception of Public Relations (PR)? What do you think a PR professional does, and how can a well-executed PR campaign help your business? I will answer some of these questions in this blog and hopefully dispel the myth that PR is an expensive, London-centric tool that can only be u…
A feature article or press release - what's best for my rural business?
Feature article or press release do you know the difference
If you are interested in raising the profile of your business and reaching new audiences both press releases and feature articles are fantastic ways to get your messages out there. But which one should you choose? There are some key differences between the two which make them more suitable for d…
Do you want to do your own PR?
Building your own PR campaign
PR is all about managing the reputation of your business and to do this, an external agency will need to spend time understanding the key features and benefits of your products or services, and work with you to decide where to position the brand in the media. As the owner and likely founder o…
How to choose the right PR expert for you and your business
This article will guide you through what is not always an easy decision
Choosing the right PR agency or consultant is incredibly important, as they will be the face of your business to the media, and instrumental in raising the profile of your brand and boosting sales. The tips below are designed to help guide you through the process and ensure you have the best …
Editorial vs advertorial
How to leverage editorial opportunities from paid for advertising space
What’s the difference between editorial and advertorial? Firstly, let’s define advertising, editorial and advertorials. Advertising is paid media, so the business placing the advert pays for the space and (within reason) dictates exactly its content. Editorial is free, is referred to as…
How to network successfully to market yourself
What is networking and can it help my business?
Networking is quite simple – it just means the various ways to meet and interact with other businesses and potential customers. You may have heard people say that networking is just an excuse to take some time out of the office, a distraction from ‘real work’, but it is a wonderful opportunity t…
What works well when it comes to PR?
Here are five top tips to get the most out of your PR
PR is all about businesses delivering messages to their audience through different forms of media, and for small and medium business this normally means sharing new products and services, as well as offers, key successes and opinion pieces. In this blog, I’ve collated my five top tips on what…
Advertising on a budget
Making the most of a small advertising budget
Good advertising puts the right marketing message in front of the right people at the right time. Although some advertising options can be costly, if advertising is right for your business there are many cost-effective options that can be considered. Digital advertising Google AdWords …
Five free forms of marketing
Ways of communicating your marketing messages for free
When it comes to marketing your business, it’s worth considering what options are out there that will not cost you a penny. Below, we’ve listed our top five free options that can help towards forming an integrated PR and marketing plan when budgets are limited: Social media platforms …
Five ways to make your small business look bigger
Tips to make small rural businesses stand out from the crowd
Whether you’re a kitchen table crafter or a small local bakery, attracting customers can be a challenge when you’re competing against large, well-established brands. Fear not, by making your small business look bigger than it is, you can convince shoppers that you’re as trustworthy as the com…
How to write a press release
A guide to writing an effective press release
What is a press release? A press release is your businesses ticket to publicity - a standardised way to communicate with journalists and get your story covered in the media. Whether you want to shout about a new product, promote an event or highlight business success, a press release can be t…
Identifying your target customer
Tips for identifying your target customer
Why is it so important to know your customer? There are two crucial reasons. The first is at the market research stage before you can undertake good, accurate and reliable market research you must first be able to identify who your target customer is so you can design your market research aro…
Marketing and advertising - ensuring legal compliance
Staying legal when it comes to marketing
Promotion is vital to the short, medium and long-term success of any enterprise. However, self-regulatory as well as legally-binding rules apply to any form of marketing and advertising in the UK. Breaches can, in some cases, land a business in court and facing hefty fines. Any failing can ha…
Publications in the agricultural sector
A list of trade publications in the agricultural sector
Below is a list of cross-sector national and regional agricultural trade publications that are mainly published weekly or monthly. Each of these publications will have a news section detailing recent and topical news, as well as more in-depth features that explore specific and relevant topics…
Regional publications
A list of regional newspapers and publications
Listed below are nationwide regional publications, some of which have specific country and farming pages. When it comes to PR, it may be a valuable exercise to focus on building a relationship with your local publication(s) whether this is done by yourself or through a PR expert. Regional pub…
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