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What is PR?
Read on to find out more about public relations
What is your perception of Public Relations (PR)? What do you think a PR professional does, and how can a well-executed PR campaign help your business? I will answer some of these questions in this blog and hopefully dispel the myth that PR is an expensive, London-centric tool that can only be u…
A feature article or press release - what's best for my rural business?
Feature article or press release do you know the difference
If you are interested in raising the profile of your business and reaching new audiences both press releases and feature articles are fantastic ways to get your messages out there. But which one should you choose? There are some key differences between the two which make them more suitable for d…
Do you want to do your own PR?
Building your own PR campaign
PR is all about managing the reputation of your business and to do this, an external agency will need to spend time understanding the key features and benefits of your products or services, and work with you to decide where to position the brand in the media. As the owner and likely founder o…
How to choose the right PR expert for you and your business
This article will guide you through what is not always an easy decision
Choosing the right PR agency or consultant is incredibly important, as they will be the face of your business to the media, and instrumental in raising the profile of your brand and boosting sales. The tips below are designed to help guide you through the process and ensure you have the best …
Five tips to make sure you get the very most from your PR campaign
Your guide to starting PR
Starting your very first PR campaign can seem very daunting, so this article breaks it into five easy to follow steps to get you set for coverage and success. And, just like any task that you’re unsure of or worried about, the very best thing you can do is make a start on your campaign. Se…
Editorial vs advertorial
How to leverage editorial opportunities from paid for advertising space
What’s the difference between editorial and advertorial? Firstly, let’s define advertising, editorial and advertorials. Advertising is paid media, so the business placing the advert pays for the space and (within reason) dictates exactly its content. Editorial is free, is referred to as…
How to network successfully to market yourself
What is networking and can it help my business?
Networking is quite simple – it just means the various ways to meet and interact with other businesses and potential customers. You may have heard people say that networking is just an excuse to take some time out of the office, a distraction from ‘real work’, but it is a wonderful opportunity t…
What works well when it comes to PR?
Here are five top tips to get the most out of your PR
PR is all about businesses delivering messages to their audience through different forms of media, and for small and medium business this normally means sharing new products and services, as well as offers, key successes and opinion pieces. In this blog, I’ve collated my five top tips on what…
Is advertising right for my business?
The pros and cons of different types of advertising
Regardless of its size and sector, every single business has something in common – they all need sales in order to survive. Sales can be in the form of one-off purchases of goods and services or repeat custom from loyal followers, but both of those types of customer will need to know about your …
The importance of having an integrated marketing campaign
What is an integrated marketing campaign
What is integrated marketing? Integrated marketing means using multiple marketing channels to communicate a consistent message to your audience. Essentially, where businesses used to see offline (leaflets, posters, print advertising, PR etc) and online (social media, websites, Google display …
Upsides of working with a PR
PRs can be worth there weight in gold
In my previous pieces for the Business Barn I’ve looked at how you can go about doing your very own PR, working to publicise the very business you’ve built up from scratch and know inside out. I’ve given out some of my very own business know-how and secrets to help you find out how to write the …
Thinking outside the box with sponsorship opportunities for rural businesses
Could sponsorship be an option for your business?
Sponsorship is a brilliant tool for any business looking to use a wide range of channels to reach their target market. Whether you simply want to raise brand awareness, promote a particular product or unveil a new brand, sponsorship done well will get you the exposure you need. However, fo…
Advertising on a budget
Making the most of a small advertising budget
Good advertising puts the right marketing message in front of the right people at the right time. Although some advertising options can be costly, if advertising is right for your business there are many cost-effective options that can be considered. Digital advertising Google AdWords …
Five free forms of marketing
Ways of communicating your marketing messages for free
When it comes to marketing your business, it’s worth considering what options are out there that will not cost you a penny. Below, we’ve listed our top five free options that can help towards forming an integrated PR and marketing plan when budgets are limited: Social media platforms …
Five ways to make your small business look bigger
Tips to make small rural businesses stand out from the crowd
Whether you’re a kitchen table crafter or a small local bakery, attracting customers can be a challenge when you’re competing against large, well-established brands. Fear not, by making your small business look bigger than it is, you can convince shoppers that you’re as trustworthy as the com…
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