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What is digital marketing?
Do you know there is more to digital marketing than just social media?
It sounds kind of funky and a little bit like a dark art, but I promise you it isn’t and, more than that, my bet would be that you’re doing some kind of digital marketing already. When most people think of digital marketing, they think of social media and that’s hardly surprising. Social medi…
A guide to Facebook
An introduction to the social media platform Facebook
If you’re not on Facebook or it’s not your kind of thing then this blog is for you. We hear a lot of about algorithms and many people view any change as a reason to start proclaiming that Facebook ‘is dead,’ but Facebook isn’t dead – far from it – and many of the people who huff and puff abou…
An introduction to Twitter
Confused about how to get started with this social media platform?
Some 330 million of us use the platform each month, but it’s also the platform I hear the most people say that they don’t ‘get’. In my opinion the reason they come unstuck is because they try and treat it like Facebook which it’s not and you won’t get results if you do this. What makes Twitte…
Advertising on a budget
Making the most of a small advertising budget
Good advertising puts the right marketing message in front of the right people at the right time. Although some advertising options can be costly, if advertising is right for your business there are many cost-effective options that can be considered. Digital advertising Google AdWords …
Five free forms of marketing
Ways of communicating your marketing messages for free
When it comes to marketing your business, it’s worth considering what options are out there that will not cost you a penny. Below, we’ve listed our top five free options that can help towards forming an integrated PR and marketing plan when budgets are limited: Social media platforms …
Five ways to make your small business look bigger
Tips to make small rural businesses stand out from the crowd
Whether you’re a kitchen table crafter or a small local bakery, attracting customers can be a challenge when you’re competing against large, well-established brands. Fear not, by making your small business look bigger than it is, you can convince shoppers that you’re as trustworthy as the com…
Identifying your target customer
Tips for identifying your target customer
Why is it so important to know your customer? There are two crucial reasons. The first is at the market research stage before you can undertake good, accurate and reliable market research you must first be able to identify who your target customer is so you can design your market research aro…
Marketing and advertising - ensuring legal compliance
Staying legal when it comes to marketing
Promotion is vital to the short, medium and long-term success of any enterprise. However, self-regulatory as well as legally-binding rules apply to any form of marketing and advertising in the UK. Breaches can, in some cases, land a business in court and facing hefty fines. Any failing can ha…
Online business directories - future-proof your marketing
Considering different marketing options
When looking for the right place to advertise online, business owners can be overwhelmed by all of the opportunities available to them. Some of these opportunities require a certain amount of knowledge around cost-per-click or cost-per-impression advertising. However, there is a simple and effec…
Online selling - be legal
Advice to ensure you stay legal when it comes to online selling
Selling your goods or services online makes good business sense. In fact, many new businesses launch online before considering having a physical outlet. Costs associated with retail and other types of bricks and mortar business premises makes online selling an attractive, cost-effective choic…
Online selling options
What suits your business when it comes to online selling?
Selling your products or services online makes sense. Ecommerce is growing while high street retail outlets struggle to compete with the choice and convenience offered by online shopping. Even if you own a physical store, you should still invest in an online shop. You can be sure your competitor…
The pros and cons of online marketplaces
What you need to know about selling online
Have you turned a hobby into a business? Maybe, you are running a business from home and want to speed up growth. Do you need to reach more customers, but don’t feel a stall at your local farmers market will produce the desired results? You are not alone. If you are already selling online wit…
Using online material - Have you got permission?
Advice on how you should and shouldn't use online materials
The internet is a vast resource of valuable and useful content. But is it the right place for you to source information, images or tools for your business? There are some types of online material that your business will need. However, before you help yourself to digital content seemingly free…
What is content marketing?
Your guide to understanding content marketing
Every business needs to market and advertise its products and services in order to grow. Traditionally, enterprises reached new audiences by advertising in print, such as newspapers, and using marketing materials like business cards and leaflets. In the digital age and a global economy, howev…
Why every small business should have a website
The benefit of establishing your own website
Not sure if your business really needs a website? Do any of these sound familiar? “I don’t have any products to sell online” “Aren’t websites expensive to set up?” “I don’t know where to start with website design or upkeep” In today’s digital world the internet is the first place …
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