Facebook Twitter LinkedIn
What is digital marketing?
Do you know there is more to digital marketing than just social media?
It sounds kind of funky and a little bit like a dark art, but I promise you it isn’t and, more than that, my bet would be that you’re doing some kind of digital marketing already. When most people think of digital marketing, they think of social media and that’s hardly surprising. Social medi…
Which social media platforms should your business be on?
Baffled by which social media platform is right for you? This article is for you
Social media is a wonderful basis for your business’ marketing and advertising and has great potential in getting your products or services into the palms of your ideal customer. But when done incorrectly, it can be an entire waste of time. So, which platforms should your business be on?  Bef…
Getting the right tone on different social platforms
Writing posts to appeal to your target audience
If you’ve been working hard on your marketing, then you may well have developed a ‘tone of voice’ for your business. It may be subconscious or very deliberate, but it means you know what you want to sound like each and every time you write something, whether that’s website copy, a leaflet, or a …
The key steps to developing a successful digital strategy
Digital marketing tips
Our digital lives are ever increasing, from both a business and personal point of view. When Facebook and Instagram recently went down, people went into meltdown. Suddenly feeling lost and wondering what on earth was happening. It made many people realise that actually we can’t be entirely re…
Five different types of social media user - what kind are you?
Are you marketing to the right audience?
When it comes to social media, there are currently 2.62 billion of us using the various platforms globally, and these figures are expected to reach over three billion by 2021. However, when it comes to actually looking at how everyone uses social media, we are all slightly different. These…
A guide to Facebook
An introduction to the social media platform Facebook
If you’re not on Facebook or it’s not your kind of thing then this blog is for you. We hear a lot of about algorithms and many people view any change as a reason to start proclaiming that Facebook ‘is dead,’ but Facebook isn’t dead – far from it – and many of the people who huff and puff abou…
An introduction to Twitter
Confused about how to get started with this social media platform?
Some 330 million of us use the platform each month, but it’s also the platform I hear the most people say that they don’t ‘get’. In my opinion the reason they come unstuck is because they try and treat it like Facebook which it’s not and you won’t get results if you do this. What makes Twitte…
A beginner’s guide to Instagram
Get started on Instagram with these top tips
Unless you’ve been living under a rock, you’ll know that Instagram is an incredibly fast-growing social media platform. Now owned by Facebook (and bought for the sum of $1 BILLION), Instagram now has over 800 million monthly active users. Although I’m a big fan of all social media, at the mom…
A quick guide to Youtube
Understanding the value of video
Video has become one of the internet’s most powerful tools, and Youtube has been a major driving force behind this. Cisco believes that by 2020, mobile video will represent 75% of global mobile data traffic. If you’re still on the fence about video it’s a tool well worth considering. So ho…
An introduction to Pinterest and Snapchat
Understanding alternative social media channels
When most rural businesses talk about social media, they tend to focus in on Twitter, Facebook and Instagram. But there are more out there, and two that have the potential to pack a serious punch are Pinterest and Snapchat. Pinterest Pinterest has been seen for years as a place to pin your…
Native content on social media: why you need to make this a priority
Social media content, have you got it right?
Do you remember when connecting all your social media accounts together was a good thing? You posted on Facebook and it pinged around the social media universe posting the same content at the same time all over the place. In hindsight, I’m not sure it was ever a good thing, but it was what a …
Advertising on a budget
Making the most of a small advertising budget
Good advertising puts the right marketing message in front of the right people at the right time. Although some advertising options can be costly, if advertising is right for your business there are many cost-effective options that can be considered. Digital advertising Google AdWords …
Five free forms of marketing
Ways of communicating your marketing messages for free
When it comes to marketing your business, it’s worth considering what options are out there that will not cost you a penny. Below, we’ve listed our top five free options that can help towards forming an integrated PR and marketing plan when budgets are limited: Social media platforms …
Five ways to make your small business look bigger
Tips to make small rural businesses stand out from the crowd
Whether you’re a kitchen table crafter or a small local bakery, attracting customers can be a challenge when you’re competing against large, well-established brands. Fear not, by making your small business look bigger than it is, you can convince shoppers that you’re as trustworthy as the com…
Identifying your target customer
Tips for identifying your target customer
Why is it so important to know your customer? There are two crucial reasons. The first is at the market research stage before you can undertake good, accurate and reliable market research you must first be able to identify who your target customer is so you can design your market research aro…
Showing 1 to 15 of 25 (2 Pages)
© The Business Barn 2019
Web design by Cotswold Web